Creating Shared Value
Our belief in creating value for both our shareholders and society has always been at the core of our company’s strategy. We recognize that long-term success can only be achieved by focusing on the needs of consumers, maintaining operational agility, and striving for executional excellence.
Continuous Innovation
To meet the ever-changing preferences of consumers, we constantly evolve our product offerings. Through rapid innovation, operational efficiency, and resource allocation, we aim for balanced financial growth. Our commitment to long-term strategy ensures consistent and sustainable success.
Trusted Brands
We collaborate with retail partners to adapt our product portfolio and channel strategies, leveraging our trusted brands. By customizing new products according to local tastes and preferences, we forge stronger connections with our customers.
Driving Innovation
We fuel our growth by building a pipeline of highly differentiated innovations. Rapid testing and launching of new ideas are key to our success. We focus on delivering affordable and sustainable products that anticipate emerging trends and cater to diverse consumer needs, while also prioritizing solutions with a reduced environmental impact.
Affordable, Accessible Nutrition
Our goal is to offer high-quality food products that provide nutritional value at an affordable cost and in suitable formats. We strive to make our products accessible to lower-income consumers, ensuring that everyone has access to nutritious options.
Premium Product Range
In each of our product categories, we introduce distinctive and value-added innovations to the market. Guided by consumer insights and creative exploration, these innovations reinforce the relevance of our brands and create opportunities for category growth.
Accelerating Digitalization
We recognize the importance of data and technology as a competitive advantage. By building a seamless consumer experience and adopting a channel-less commerce system, we unlock valuable data across geographies and categories. E-commerce is a priority, and we aim to enhance performance in all markets and categories. The integration of artificial intelligence and remote assistance allows us to increase agility and flexibility within our manufacturing sites and supply chains, addressing the evolving demands of today’s world.
Creating Value for Society
Our commitment to long-term value creation extends beyond financial success. We combine global resources with local expertise, acting with focus and purpose to make a meaningful impact on society. By harnessing the power of business as a force for good, we strive to create shared value for all stakeholders.