Strategy

 

Creating Shared Value

Our belief in creating value for both our shareholders and society has always been at the core of our company’s strategy. We recognize that long-term success can only be achieved by focusing on the needs of consumers, maintaining operational agility, and striving for executional excellence.

Continuous Innovation

To meet the ever-changing preferences of consumers, we constantly evolve our product offerings. Through rapid innovation, operational efficiency, and resource allocation, we aim for balanced financial growth. Our commitment to long-term strategy ensures consistent and sustainable success.

Trusted Brands

We collaborate with retail partners to adapt our product portfolio and channel strategies, leveraging our trusted brands. By customizing new products according to local tastes and preferences, we forge stronger connections with our customers.

Driving Innovation

We fuel our growth by building a pipeline of highly differentiated innovations. Rapid testing and launching of new ideas are key to our success. We focus on delivering affordable and sustainable products that anticipate emerging trends and cater to diverse consumer needs, while also prioritizing solutions with a reduced environmental impact.

Affordable, Accessible Nutrition

Our goal is to offer high-quality food products that provide nutritional value at an affordable cost and in suitable formats. We strive to make our products accessible to lower-income consumers, ensuring that everyone has access to nutritious options.

Premium Product Range

In each of our product categories, we introduce distinctive and value-added innovations to the market. Guided by consumer insights and creative exploration, these innovations reinforce the relevance of our brands and create opportunities for category growth.

Accelerating Digitalization

We recognize the importance of data and technology as a competitive advantage. By building a seamless consumer experience and adopting a channel-less commerce system, we unlock valuable data across geographies and categories. E-commerce is a priority, and we aim to enhance performance in all markets and categories. The integration of artificial intelligence and remote assistance allows us to increase agility and flexibility within our manufacturing sites and supply chains, addressing the evolving demands of today’s world.

Creating Value for Society

Our commitment to long-term value creation extends beyond financial success. We combine global resources with local expertise, acting with focus and purpose to make a meaningful impact on society. By harnessing the power of business as a force for good, we strive to create shared value for all stakeholders.

At a Glance

Our Structure

 

Our company operates through four Business Groups, each dedicated to a specific category, aligning with our overarching purpose:

  1. Chocolate & Confectionery
  2. Water & Drinks
  3. Coffee
  4. Chips

We strive to make every day more than ordinary. Our trusted brands have earned the confidence of society. Behind these brands are our dedicated team, committed to making a positive difference in people’s lives through small yet meaningful actions, day after day.

Grounded in our purpose, values, and principles, we maintain a strong connection within our company. We understand that by giving our best and being our best—for our customers, for each other, and for the world—we pave the way for collective success.

Our Approach

We are a company driven by brands and people who share a clear purpose: to make sustainable living commonplace.

Our People

At the core of our organization are our people. We believe in empowering them to reach their full potential, providing fair rewards for their work, and helping them discover their purpose.

Our Consumers

Our consumers seek superior-quality products from brands that are innovative, purpose-driven, and take action on important issues. We exist to meet their needs and aspirations.

Our Customers

Collaboration with our suppliers is key to driving innovation across our product range and fostering mutual and sustainable growth.

Our Planet & Society

We are committed to improving the health of our planet and contributing to a more socially inclusive world. We recognize our responsibility to make a positive impact.

Our Shareholders

Our aim is to deliver consistent, competitive, profitable, and responsible growth. We strive to create value for our shareholders while upholding our commitment to sustainability.